Shekhar Kapur and A R Rahman launch Qyuki –
A New Media Creative Hub That Unleashes the Power of Creative Collaboration
ü Built by harnessing the power of technology and social media, Qyuki aims to provide a collaborative platform that will enable a dynamic creative community
ü Best-in-class new media content creation by Masters
ü Co-creation, Collaboration and a Recognition program that will identify the creative brands of the future
ü Provides brands an innovative way to engage with the consumer
Mumbai, December 5th, 2012: Two of the most celebrated creative minds of India, Shekhar Kapur and AR Rahman today launched their highly awaited social media platform, Qyuki Digital Media Pvt. Ltd. Qyuki is born to engage Indian youth emotionally and offer them a journey of creative self-discovery, identity and showcase New Media Premier Content.
Ubiquitous online and mobile access combined with the adoption of social networks has transformed our social engagement. According to the latest study conducted by the U.S. Census Bureau, there are now more than 2.2 billion people worldwide connected online. Currently, India has around 61 million active online users.
Qyuki has closely studied this new paradigm in the digital space, researched the current behavioural gaps in social media offerings to the Indian consumers and developed the building blocks of the platform. At Qyuki, Indian youth will come together to experience and co-create differentiated content with the Experts and be inspired by the Masters creations. They have an opportunity to interact and learn from creative communities with a potential of themselves becoming brands of the future.